Covergirl is rebranding in a BIG way by getting rid of their iconic tagline “Easy, Breezy, Beautiful Covergirl” and replacing it with “I Am What I Make Up“.

 

Covergirl says the new slogan

“aims to inspire people to embrace their unique identities and unapologetically create any version of themselves through makeup.”

That’s something we can definitely get behind!

 


The company also announced last month that actress Issa Rae had joined their team as the latest ambassador, and this new ad brings us the first look at her campaign.